The AdsML Framework – SIG

The AdsML Consortium, an international group of organizations serving the print, electronic and digital publishing industries, today made public its Advertising Standards Matrix project, an effort designed to identify and survey all existing and emerging standards, across all media, that address processes essential to the lifecycle of advertisements. The project was announced to coincide with […]

“Standardization is a vital requirement for higher efficiency and transparency in automated newspaper production. The AdsML Consortium is, after CIP4, the second standardization committee to which we are actively committing ourselves,” says Norbert Ohl, managing director of ppi Media in Hamburg, Germany. “With respect to the crisis in the advertising business at present, AdsML opens […]