The AdsML logo has won approval as a registered mark in both Australia and the United States and now can include the “®” symbol as part of the graphic. It replaces the “TM” mark that appeared until now. Registration protects the mark from use without permission by any entity other than the AdsML Consortium.
These are the first of nine trademark-registration applications to be approved. Registration applications are pending in Argentina, Brazil, Canada, the European Community, Japan, New Zealand and Switzerland. Registered status covers the mark’s use for a broad range of advertising services, for providing business guidelines and standards for the industry and for presenting advertising data in all types of media, including newspapers, magazines, electronic online databases, broadcast, and commercial print.
Logo registration status:
Approved: Australia, Uniited States of America
Pending: Argentina, Brazil, Canada, European Community, Japan, New Zealand, Switzerland