The next release of the Framework, which is scheduled for release later this month, will include guidance for how to use AdsML Bookings to convey the details of a digital outdoor advertisement.
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This month the Technical Working Group completed Framework 3.5, Release 2. The minutes of the April TWG meeting(s) can be found here: 2010-04-AdsML-Technical-WG-Meeting-Minutes There are no more meetings planned this month. The next meeting will be in June:
We will use Skype for voice and DimDim for screen sharing. TWG members who wish to participate should tell Tony in advance and make sure he knows your Skype name so you can be included in the call. The next release of the Framework, which is targeted for mid April, will include updates to the Ad Ticket panels to correct a number of small issues that have been reported by users. Beginning with the next release of the AdsML Framework, which is targeted for mid April, users will be able to convey the duration of an advertisement using a dedicated “Duration” element. Until now it was necessary to use a user-defined property for this purpose. Duration can be expressed in any desired unit of measure: seconds, minutes, hours, etc. The Duration element will be available wherever it is currently possible to describe an advertisement’s size. This new feature is entirely optional and backwards-compatible. The next release of the Framework, which is targeted for mid April, will enable alternative versions of human-readable metadata (such as notes, comments, descriptions and instructions) to be transmitted in more than one language. For example, an organization in Switzerland will be able to include French, Italian and Swiss-German versions of an important instruction. The new multi-lingual capabilities will be entirely optional and backwards-compatible. The combined minutes for the March TWG meetings can be found here: 2010-03-AdsML-Technical-WG-Meeting-Minutes. — There are three meetings planned in April:
We will use Skype for voice and DimDim for screen sharing. TWG members who wish to participate should tell Tony in advance and make sure he knows your Skype name so you can be included in the call. The February cycle of TWG meetings completed on Feb 25. The minutes for all of the February meetings can be found here: 2010-02-AdsML-Technical-WG-Meeting-Minutes — The March meetings will begin on Thursday, March 11 at 09:00 NYC / 14:00 London / 15:00 Stockholm and Europe. Tony will post an agenda closer to the date of the meeting. As usual, we will use Skype for voice and DimDim for screen sharing. TWG members who wish to participate should tell Tony in advance and make sure he knows your Skype name so you can be included in the call. During this period of intensive development, the Technical Working Group will meet by Skype on Thursdays at 09:00 NYC time. The meeting schedule is:
*** Note that on 18 and 25 March the time difference between the US and UK/Europe will be one hour less than usual, leading to an earlier start time in UK/Europe. The agenda for each meeting will be posted on this website approximately a week beforehand. All members of the Consortium are welcome to participate. For instructions on doing so, contact Tony Stewart (tony . stewart at rivcom . com) at least a day in advance. 11 March, 2010 – 09:00 NYC / 14:00 UK / 15:00 Europe
The technical priorities for the next round of work have already been set, subject to ratification at the AGM in late January. Prior to the AGM, the Technical Working Group will hold a meeting to discuss the key technical decisions that need to be made this year. Our aim is to make decisions where possible, and identify any issues that need to be aired at the AGM the following week. Members of the TWG who wish to participate in the next round of development should mark their calendars and hold this date:
As usual, we will use Skype for voice and DimDim for screen sharing. TWG members who wish to join the call should tell Tony in advance and make sure he knows your Skype name so you can be included in the call. The date for the next AdsML Annual General Meeting on January 25th, 2010 from 13:00 to 16:00 (European winter time) was fixed at a delegates’ phone conference in June. So we are very much hoping that all delegates were able to block their calendars and will come to the meeting. We will meet at IFRA offices in Darmstadt. The Ifra offices can be reached from the Frankfurt Rhein-Main Airport by Taxi in half an hour. For very low budgets there is the airport bus and public transport which will bring you to the Ifra office for approximately 8,- EUR in about 90 minutes. We will review the current status of development from the Technical WG and will vote for the 2010 budget. Board and auditors have to be elected as well. |
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