The AdsML Consortium, developers of AdsML 1.0 (a comprehensive, international standard for the digital exchange of advertising information that was released this week), and the AdVenture project, a regional initiative of media agencies and publishers in the Netherlands, announced an agreement to share information on business process analyses and leverage each other’s efforts to bring order to the complexities of advertising in local and global markets.
The two standards-developing groups will focus on bringing their complementary standards into alignment.
“We look forward to working closely with the AdVenture team during the upcoming year,” says Tony Stewart, chair of the AdsML Technical Working Group and director of consulting for RivCom, the AdsML Consortium’s project office in Swindon, U.K. “Organisations all over the world will benefit from the work they have done to define, improve and streamline their core process flows and to develop XML message formats to transmit them.”
AdsML and AdVenture plan to pool technical and other resources in order to further streamline business processes and avoid duplication of effort.
Download article from IfraExpo 2003 Gazette Extra! Thursday, 16 October 2003 (PDF, 36 kb)